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Hip Interactive Signs 'Fear Factor: Unleashed'

by Rainier on March 3, 2004 @ 3:15 p.m. PST

Hip Interactive announced today the signing of a license agreement with ARUSH Entertainment to be the exclusive North American distributor for the PC and console video game Fear Factor: Unleashed based on the TV hit series Fear Factor. The game is expected to release for the 2004 holiday season. Read more for details ...

The game puts the player in the shoes of a Fear Factor contestant to complete grueling challenges in order to advance to the next round. It features many of the challenges fans of the show expect, such as verbal psyche-out attempts, gross-out challenges and death-defying stunts. Fear Factor: Unleashed will also feature insane stunts that could never be pulled off in real life. These adrenaline-filled, death-defying stunts will have gamers' pulses racing and add an edge to Fear Factor that can only be done in video games.

"We are pleased to be working with ARUSH again to distribute another big brand hit to the North American consumer," said Arindra Singh, President & Chief Executive Officer of Hip. "The demographics of the Fear Factor show are exactly in line with today's video gamer."

"Hip Interactive's vast distribution capabilities made them our first choice for distributing Fear Factor: Unleashed," said Jim Perkins, President & CEO of ARUSH Entertainment. "We believe Hip's distribution network will help to make this game a fantastic success in North America."

Fear Factor is highly successful and frequently among the top-20 shows in the Nielson ratings, bringing in as many as 18 million viewers across all major demographics and is the fastest-growing network reality series in adults aged 18-49.

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