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'Playboy: The Mansion' Also Coming To PS2/Xbox

by Rainier on April 22, 2004 @ 3:23 p.m. PDT

Co-publishers Groove Games and ARUSH Entertainment today announced that their upcoming, highly anticipated title Playboy: The Mansion, published under license from Playboy Enterprises, will be available on the PlayStation2 and Xbox during the 2004 Holiday season.

Currently under development at Cyberlore Studios, Playboy: The Mansion™ is a unique gaming experience that seamlessly combines intriguing social interaction,
party-throwing simulation and empire- building challenges.

““As you can imagine, we're all very excited about this project,” said Joe Minton, CEO of Cyberlore Studios. “From the very beginning we've put a great deal of
effort into making this groundbreaking game a fun and sexy experience for the PS2.”

“This is a dream project for a development studio,” said Joe Minton, CEO of Cyberlore Studios. “We're putting all eleven years of our experience and expertise
into making this an outstanding game.”

The game puts the player into the virtual slippers of world-famous Playboy Founder Hugh Hefner, building Playboy Magazine and the Playboy Mansion into dynamic cultural icons. Gamers also will live the lifestyle, rubbing elbows with stunning women and popular celebrities, and share the mystique of the Mansion by hosting extravagant, exciting parties. Smart management of the Mansion's social scene is required to keep the business thriving, and scoring hot celebrity interviews and arranging sexy photo shoots are just some of the tasks that players will encounter in growing the empire. The innovative Photoshoot gameplay allows the player to take control of the camera, shoot models for magazine covers and pick and choose the best overall theme for each issue in order to maintain the excellence that the buying public demands.

“Playboy: The Mansion is an ambitious, clever title that will be right at home on the PlayStation2 system,” said Jim Perkins, president and CEO of ARUSH Entertainment. “This game is unlike anything console gamers have ever seen before, and will raise the bar for simulation and empire-building games.”

“We're very excited to be working with Microsoft on Playboy: The Mansion™,” said Jon Walsh, president and CEO of Groove Games. “With its broad target audience of both novice and expert gamers, the Xbox is the perfect vehicle to bring the game to consumers. Xbox enthusiasts are going to have a great time with this game.”

Rendered in a beautiful 3D environment including actual Playboy estate areas such as the Game House and the world-famous Playboy Grotto, the game portrays
an accurate, virtually livable version of the actual Playboy Mansion. Gamers can also create their own versions of the Mansion as they step into the role of the Playboy mogul, hosting lavish parties designed to be the envy of Hollywood. With Campaign and Empire modes, players can either follow an intriguing and
involved storyline, or be set loose to explore and create on their own.

The release of Playboy: The Mansion marks Playboy's entry into the video game category and underlines the growth of Playboy's licensing business in the entertainment arena. In addition to game industry advertising and merchandising initiatives, ARUSH and Groove will aggressively market the game in Playboy magazine and on Playboy.com to support the launch. Playboy readers spent over $300 million on video games over the last year with more than 3.1 million readers owning a video game system.

Playboy: The Mansion, distributed in North America by Hip Interactive, will be on display at the Electronic Entertainment Expo in May 2004 in West Hall Booth
2208. For more information on the game, please visit www.PlayHef.com <http://www.PlayHef.com>.

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