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About Rainier

PC gamer, WorthPlaying EIC, globe-trotting couch potato, patriot, '80s headbanger, movie watcher, music lover, foodie and man in black -- squirrel!

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Microsoft's Xbox - PC CrossOver ?

by Rainier on May 27, 2004 @ 2:42 p.m. PDT

While Microsoft has publicly avoided discussing its next generation machine, it has been quietly conducting studies on the consumer appeal of a hybrid device that would play both PC and Xbox games. The B/R/S Group, a California-based market research company that lists Microsoft and the Xbox division specifically as clients, has been gathering consumer feedback on a device it refers to as Xbox Next PC – "a videogame console system with a hard drive and a built-in fully functional PC." Mention of the device came on one of several slides shown to focus groups. Read more of it over at CNN Money.
While Microsoft has publicly avoided discussing its next generation machine, it has been quietly conducting studies on the consumer appeal of a hybrid device that would play both PC and Xbox games. The B/R/S Group, a California-based market research company that lists Microsoft and the Xbox division specifically as clients, has been gathering consumer feedback on a device it refers to as Xbox Next PC – "a videogame console system with a hard drive and a built-in fully functional PC." Mention of the device came on one of several slides shown to focus groups. Read more of it over at CNN Money.
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