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Blockbuster Announces 'Flip Card' Promotion

by Rainier on June 16, 2004 @ 11:48 a.m. PDT

Blockbuster Inc. today announced the national rollout of the Blockbuster Flip Card – just in time for the latest summer game titles. When consumers purchase a BLOCKBUSTER Flip Card for just $49 plus tax, they get unlimited game rentals, one out at a time, for three consecutive months – less than the price of the hottest new release games.

“We expect this to be one of the most popular programs of the summer. The BLOCKBUSTER Flip Card is an exceptional value for gamers of all types – giving them unlimited game play this summer for less than the cost of the hottest new release games,” explained Thibault de Chatellus, Blockbuster SVP and Category General Manager Games. “Rent and play a game, then flip it for a new one, when you want, as often as you want – all for one set price. And with new game titles being introduced every week, this is an exciting way to try every one – without worrying about breaking the bank, or return dates and extended viewing fees during the term of the Flip Card.”

The BLOCKBUSTER Flip Card is a special in-store program that allows customers to rent as many games as they want over three consecutive months, one out at a time, and then “flip” or exchange the game for a new one at their convenience. There are no return dates, as long as the Flip Card is valid. All Flip Card rentals must be returned on or before the expiration of the BLOCKBUSTER Flip Card membership. Flip Cards can only be used at the participating store location where they were purchased.

The Flip Card is available for purchase now through September 6, 2004, using cash or credit in all BLOCKBUSTER company-operated stores in the U.S., as well as participating franchise stores. Participating stores can provide complete terms and conditions.

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