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Capcom Launches 'Mega-Man' (GBA/NGC/PS2) Marketing Campaign

by Rainier on June 19, 2004 @ 1:57 a.m. PDT

Capcom Entertainment today announced its plans to launch a North American television advertising program in support of its upcoming June release Mega Man titles: Mega Man Anniversary Collection for both the PlayStation2 and the GameCube, and Mega Man Battle Network 4 in two versions- Red Sun and Blue Moon both for the Game Boy Advance video game system.

The televised media campaign is set to begin on June 21 and will generate more than 50 million consumer impressions during its three week run. The new TV ads will support the overall extensive marketing initiative, which includes print and online advertising, a radio campaign, an online campaign, licensed merchandise as well as promotional and retail partnerships.

“The continued momentum of Mega Man is a true testament to the popularity of this video game icon,” said Todd Thorson, director of marketing, Capcom Entertainment. “The strength of this well-known franchise combined with the extensive marketing support will make the upcoming Mega Man games must-haves for consumers everywhere!”

The :30 and :15 second television spots are aimed at the youth and teen markets, ages 6-14 years old, and will appear during after school and weekend time-slots. The TV spots will air in the U.S. and Canada on broadcast, syndicated and cable services during programs such as Kids’ WB!’s “Pokémon,” “Yu-Gi-Oh!” “Jackie Chan Adventures,” and “Teen Titans.” In addition, Mega Man NT Warrior, the successful television anime series based on the popular Mega Man character which airs nationally on Kids’ WB!, the #1 broadcast network for kids, debuted its new second season on Saturday, May 5, and continues to pull in top rankings.

Further initiatives include a print campaign which features high profile ads that will run in top video game magazines and consumer magazines including Electronic Gaming Monthly, Nintendo Power, Game Informer as well as Disney Adventures, Sports Illustrated for Kids and Boys’ Life. Online efforts include targeted email ads, a comprehensive Mega Man website and special offers. Nintendo and Kids’ WB! have also partnered with Capcom to execute consumer promotions surrounding the upcoming titles. Licensed merchandise based on the popular Mega Man characters will include action figures, t-shirts and comic books. National retail support will consist of programs such as pre-order and point of sale purchase campaigns at major retail outlets.

The Mega Man Anniversary Collection is an anthology of classic Mega Man games (Mega Man 1 through Mega Man 8) from the Nintendo Entertainment System, Super Nintendo Entertainment System, PlayStation game console and arcade systems. This set will also include two never-before-released-in-the-US Mega Man arcade games: Mega Man the Power Battle and Mega Man 2 the Power Fighters. Mega Man Anniversary Collection is rated ‘E’ for everyone by the ESRB (Entertainment Software Rating Board) and will be available at retailers across North America this month. A Game Boyâ Advance version will be available this fall that consists of the classic Mega Man titles (Mega Man I – V) from the Game Boy® system.

The Battle Network video game series features a school boy named Lan and his friend, Mega Man.EXE in their adventures to rid the net of viruses and other cyber world enemies. Players experience varied environments as they traverse the real world with Lan and navigate the virtual realm with Mega Man in action packed battles. The main focus of Mega Man Battle Network 4 is a tournament system where players will encounter a variety of cyber enemies that must be defeated. Each version of Mega Man Battle Network 4 presents many challenges for players as they encounter different enemies, battle chips, souls and characters. A Game Link® Cable can be used for competitive gameplay and battle chip exchanges. Mega Man Battle Network 4 Red Sun and Mega Man Battle Network 4 Blue Moon are set to release this month throughout North America.

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