Having already built up a range of sports and motorsports titles, these new additions provide a logical extension of the range. As Publishing Director Kevin Hassall explains: "These are two easily-accessible, high-quality titles, combining pick-up-and-play gameplay with subject matter that everyone can understand. With a mass-market retail price and full-price gameplay, with these as with our sports titles we're delivering quality and value-for-money to casual and dedicated gamers alike."
Development is already well under way at Atomic Planet Entertainment, with teams who have already proved themselves with high-quality action and adventure titles. "It is great to be working with such an ambitious, and fresh new publisher as Oxygen" says APE MD, Darren Falcus. "Their philosophy of developing quality products at an impulse buy price point fits in nicely with our goal of creating great games for the mass market. After many years of development, we are finally reaping the rewards of our investment in our cross platform technology and tools which allow us to make games in a shorter timescale, whilst maintaining a high quality."
Oxygen have assigned a six-figure TV advertising budget to add real firepower to the planned PR and marketing campaign, which will cover on-line, lifestyle, specialist, in-store and TV/radio.