The companies will also engage in strategic co-marketing activities as part of NVIDIA's "The Way It's Meant to Be Played" program.
"Blizzard is one of the world's most respected game developers, and we're thrilled to be working with them," said Bill Rehbock, general manager of content development at NVIDIA. "The blend of Blizzard's creative talent and NVIDIA graphics processors makes World of Warcraft a sight to behold."
Building on the success of the Warcraft series, Blizzard hopes to expand the MMORPG genre by creating a deep, immersive, user-friendly experience that will appeal to both veteran gamers and casual players alike. With World of Warcraft, Blizzard is set to deliver a new type of gaming experience that will grow over time with awe-inspiring visuals enabled by NVIDIA's latest-generation graphics technology.
"NVIDIA GPUs enrich the gaming experience with faster frame-rates and enhanced visuals," stated Paul Sams, senior vice president of business operations at Blizzard Entertainment. "With a track record of performance, compatibility and reliability, it's easy to recommend NVIDIA GPUs for those about to begin their journey into the World of Warcraft."
As part of NVIDIA's "The Way It's Meant to Be Played" program, World of Warcraft will undergo extensive compatibility testing to ensure a "no hassles" install-and-play experience for gamers equipped with NVIDIA GPUs. Blizzard has optimized the game for NVIDIA hardware and is working with NVIDIA to ensure the game plays well across a broad lineup of GPUs, from the brand new GeForce(TM) 6800 series to the GeForce 2. "The investment we're making with Blizzard in compatibility will pay out in spades as soon as the legions of gamers go from install to play quickly and effortlessly," added Rehbock.
World of Warcraft is set to release this holiday season. For additional information about NVIDIA's "The Way It's Meant to Be Played" program, please visit http://www.nzone.com. For more information about World of Warcraft, log onto http://www.blizzard.com/wow.
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