Archives by Day

September 2014
SuMTuWThFSa
123456
78910111213
14151617181920
21222324252627
282930

About Judy

As WP's senior editor, I edit review and preview articles, attempt to keep up with the frantic pace of Rainier's news posts, and keep our reviewers on deadline, which is akin to herding cats. When I have a moment to myself and don't have my nose in a book, I like to play action/RPG, adventure and platforming games...

Advertising





Take Two Snags 7-Year Exclusive MLB License

by Judy on Jan. 24, 2005 @ 8:30 a.m. PST

As was being rumored last week already, The Major League Baseball Players Association ("MLBPA") today announced that it has reached an agreement in principle to grant sweeping rights to Take 2 to develop and publish a broad portfolio of products that are expected to drive the baseball video game business to unprecedented heights.

The seven-year arrangement will dramatically limit the number of baseball video game manufacturers and ensure aggressive marketing and promotion of baseball video games, while promoting competition in the marketplace to drive innovation in baseball product development. Beginning in 2006, Take2 will have exclusive rights among third-party publishers to develop and market simulation, arcade and manager-style baseball video games on the current and next-generation PlayStation, Xbox, Nintendo, PC and hand-helds. At the same time, manufacturers of video game systems (such as Sony with its MLB franchise) will have the opportunity to develop and publish baseball simulation games for their own platforms.

Take2, based in New York, is the publisher of top-ranked football, basketball and hockey titles, as well as the top-selling video game, "Grand Theft Auto." The unrivaled development capabilities of its Visual Concepts and Kush studios now will be devoted to baseball video games against all viable platforms.

"The baseball video game business has been underdeveloped for years," said John Olshan, the MLBPA's Category Director for Interactive Games. "The upcoming change in technology makes this the perfect time for us to implement our plan for growing the business, and we have no doubt that Take2's proven creativity and innovation, combined with their incredible distribution strength and powerful commitment to baseball, will add real excitement and depth to the video game marketplace. Baseball fans will be the big winners."

Related articles, Click here!

blog comments powered by Disqus