The deal follows a recent announcement from SEGA SAMMY HOLDINGS INC. (SEGA SAMMY), the parent company of SEGA Corporation, detailing improvement plans for development studio and distribution structure in overseas markets. SEGA and SEGA SAMMY are not changing their earnings forecast for the year ending March 31, 2005 which was announced on November 10, 2004.
"SEGA is proud that it has fostered such a strong and critically-acclaimed sports franchise," said Hisao Oguchi, president, SEGA Corporation. "We remain committed to the North American market, focusing on delivering innovative products that are equally as profitable as they are desirable to the western gamer."
"The ESPN Videogames line has not been a key profit driver in the North American market for SEGA," said Naoya Tsurumi, CEO of SEGA of America. "While SEGA recognizes the strength and depth of the ESPN Videogames franchise, we must remain committed to growing content that will help boost revenues across all western territories."
The sale of Visual Concepts, totaling $24 million, includes Kush Games and all intellectual property related to the ESPN Videogames product line. This transaction, effective immediately, supports SEGA's global strategy to focus on entertainment properties that boost revenue and appeal to gamers in disparate markets.