Archives by Day

August 2014
SuMTuWThFSa
12
3456789
10111213141516
17181920212223
24252627282930
31

About Rainier

PC gamer, WorthPlaying EIC, globe-trotting couch potato, patriot, '80s headbanger, movie watcher, music lover, foodie and man in black -- squirrel!

Advertising





'Pokemon' No Longer 4Kids

by Rainier on Dec. 23, 2005 @ 4:50 p.m. PST

4Kids Entertainment and Pokemon USA announced today that they have agreed not to renew the Pokemon representation agreement set to expire on December 31, 2005. Beginning in 2006, Pokemon USA, Inc.'s in-house licensing group will handle all Pokemon licensing outside of Asia.

"We felt it was in the best interest of the Pokemon property for Pokemon USA, Inc., to assume all aspects of licensing," said Akira Chiba, President of Pokemon USA, Inc. "This was a brand management decision. We would like to thank 4Kids for all of its great work over the last eight years in helping to establish Pokemon as one of the leading children's brands in the world."

"4Kids has had a successful eight-year exclusive relationship with the Pokemon property that will be expiring at year end," said Alfred R. Kahn, Chairman and CEO of 4Kids Entertainment. "Over the next month, 4Kids will assist Pokemon USA, Inc., in its transition to in-house representation. We wish Pokemon USA much success going forward."

Under the terms of the expiring Pokemon USA, Inc. - 4Kids representation agreement, 4Kids will continue to receive commissions for the next several years on payments made under existing Pokemon license agreements whose term expires after December 31, 2005. It is expected that commissions earned by 4Kids from the Pokemon property will decline over the course of the next several years. 4Kids will also continue next year to produce the current eighth season of Pokemon television episodes.

blog comments powered by Disqus