Under the terms of the agreement, Midway has the rights to develop and publish games for the console, handheld and PC platforms. The first ADULT
SWIM product is scheduled to ship in late 2006.
Adult Swim is Cartoon Network's late-night programming block of cartoons that appeal to a grown-up sense of humor and adult sensibilities such as superhero lawyers, talking food items and cranky talk show hosts.
"Cartoon Network is known for creating programming that is cutting-edge in its presentation and content, and thus perfectly suited for video games," said David F. Zucker, Midway president and chief executive officer. "The built-in fan base and popularity of ADULT SWIM affords us a critical stepping stone towards success."
"ADULT SWIM is a phenomenon with young adult viewers who identify with the edgy, irreverent tone of the shows and the block," said John Friend, senior vice president, Cartoon Network Enterprises. "Clearly, lots of ADULT SWIM fans are avid gamers, and we look forward to working with Midway to make games the fans will love."
Young adults are flocking to Cartoon Network in record numbers, thanks primarily to ADULT SWIM, which in 2004 set new network records for total delivery of adults (18-34 and adults 18-49). Research indicates that Cartoon Network is watched by more adults (18-34) than E Entertainment, USA, Discovery, TV Land, CNBC, A&E and VH1, among others.
The ADULT SWIM properties include:
- Aqua Teen Hunger Force -- Aqua Teen Hunger Force is an animated comedy about human-sized food products that live together in a rental house in New Jersey. Master Shake, the self-appointed leader is a miserable crank. Frylock, the most reasonable member of the group, happens to be a box of french-fried potatoes. Meatwad rounds out the squad, with his - you guessed it - round mound of meat. Together they are Aqua Teen Hunger Force. Sometimes they solve the mysteries of New Jersey. More often, they hang out in their neighbor Carl's above-ground swimming pool.
- The Brak Show -- The Brak Show is set somewhere in outer space, but it looks an awful lot like any American suburb, circa 1965. The show follows the formative years of Brak and his best pal Zorak, both of whom attend Learnmore High. Brak's Dad, a small human man with a vaguely Latin accent, loves reading the paper and giving nonsensical advice. Brak's mother is supportive and quite a dish, in a June Cleaver as a space monster kind of way. Zorak leads Brak into all kinds of trouble like stealing the mascot of Learnmore High's rival just before the big game, overfeeding a neighbor's fish or stealing a magic candy bar. In the end, everything always turns out just fine and there's even usually time for a song.
- Harvey Birdman, Attorney At Law -- once a third-rate superhero, Harvey Birdman is now a third-rate lawyer trying like hell to get by in a fancy law firm. It's not clear whether Harvey actually went to law school, but he definitely knows the things to say to sound like a lawyer. And he has a suit now, that's for sure.
- Sealab 2021 -- The year is 2021, and deep below the ocean's surface lies a vast, high-tech compound: Sealab. This multinational effort has been designed to explore the viability of underwater colonization and uncover the mysteries of the sea. Unfortunately, it's run by a bunch of idiots.
- Space Ghost Coast to Coast -- Space Ghost Coast to Coast is the planet's only late-night talk show hosted by a cartoon superhero. Days when mere men in coats and ties ruled the late-night universe have gone the way of The Chevy Chase Theater, but Space Ghost is fully costumed and on the scene with an array of superpowers. Space Ghost Coast to Coast combines celebrity interviews and assorted nonsense for the weirdest talk show in the universe. Space Ghost is joined by archenemies Moltar and Zorak, whom he has enslaved as unwilling members of his late-night crew. Guests on Space Ghost Coast to Coast have been an eclectic mix, including Tenacious D, Bjork, Donny Osmond, Charlton Heston, The Ramones, Lassie and Fran Drescher. But not Don Rickles.