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Xbox 2's First Public Appearance May 12 on MTV

by Rainier on April 11, 2005 @ 3:13 a.m. PDT

The mysterious ourcolony.net time clock ticking down towards May 12th has been revealed. As many suspected, a big announcement was to follow on that date, and it turns out that Microsoft will finally unveil the Xbox 2 (or Xenon) in a 30 minute live presentation ... on MTV. Hosted by Lord of the Rings' Elijah "Frodo" Wood, the presentation will be aired on ALL MTV channels worldwide. This way Microsoft marketing guru Peter Moore hopes to not only reach pure gamers, but also appeal to a broad spectrum of young people. The event will of course be filled with celebrities giving their first impressions, as well as an appearance of rockband The Killers. Prior to the show, MTV will start airing teasers to attract an as big as possible audience.

Viewers will get an exclusive look at the Xbox vision for the next generation -- one that ensures that the user experience is always connected, always personalized and always in high definition. The special will feature never-before-seen, action-packed gameplay of future Xbox games, a peek into the future of the Xbox Live(TM) online gaming service, backstage celebrity interviews and exclusive insider footage on the making of the next-generation console.

The inside look at the next-generation Xbox will continue at MTV.com, where after the special, viewers will find extended event coverage including behind-the-scenes video, photos and other special extras. MTV.com will also provide ongoing in-depth coverage of the next-generation Xbox highlighting the latest news, product details and previews of hot next-generation games.

"We recognize and celebrate our viewers' passion for gaming and are excited to be working with Microsoft to launch such a significant entertainment product," said John Shea, executive vice president, Integrated Marketing and Sponsorship Development, MTV Networks Music Group. "We're proud that Microsoft considers MTV the premier global network to launch its new Xbox gaming console and reveal the first look to MTV viewers around the world."

"Just as MTV revolutionized the way the world experiences music, the next- generation video game console from Xbox will spark a revolution in how consumers experience games and other forms of digital entertainment," said Peter Moore, corporate vice president of worldwide marketing and publishing for Xbox at Microsoft. "We are ecstatic about our alliance with MTV and unveiling a video game platform in a way that has never been done."

"MTV Presents: The Next Generation Xbox Revealed" will be broadcast around the world. Local market times are as follows:

North America: Thursday, May 12, at 9:30 p.m. (21:30)
Japan/Asia: Friday, May 13, at 11:30
Europe: France: Friday, May 13, at 19:00
Germany: Friday, May 13, at 19:00
Italy: Friday, May 13, at 23:30
Netherlands: Friday, May 13, at 19:30
Poland: Friday, May 13, at 21:00
Portugal: Friday, May 13, at 20:00
Romania: Friday, May 13, at 20:00
Scandinavia: Friday, May 13, at 22:00
Spain: Friday, May 13, at 21:30
U.K.: Friday, May 13, at 20:00
Australia: Friday, May 13, at 19:00

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