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Sony And Toshiba Talking About Unified DVD format

by Rainier on April 21, 2005 @ 3:26 p.m. PDT

Reuters is reporting that Japan's Sony Corp. and Toshiba Corp. are in talks to develop a common standard for next-generation DVDs and end a fierce battle over formats that has been threatening to stifle the industry's growth. Sony and Toshiba, heading rival groups, have waged a three-year battle to have their new technology adopted by the industry and gain pole position in the multi-billion dollar markets for DVD players, PC drives and optical disks. Both parties are trying to avoid a repeat of the VHS vs. Betamax rivalry back in the 80's.
Reuters is reporting that Japan's Sony Corp. and Toshiba Corp. are in talks to develop a common standard for next-generation DVDs and end a fierce battle over formats that has been threatening to stifle the industry's growth. Sony and Toshiba, heading rival groups, have waged a three-year battle to have their new technology adopted by the industry and gain pole position in the multi-billion dollar markets for DVD players, PC drives and optical disks. Both parties are trying to avoid a repeat of the VHS vs. Betamax rivalry back in the 80's.
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