"It's important for BVG to partner with a company that possesses strong marketing acumen, as well as proven experience meeting the retail community's needs," said Graham Hopper, senior vice president and general manager of Buena Vista Games. "We believe D3 Publisher has established itself as a premier video game distributor and will help strengthen BVG's presence in the Japanese marketplace."

D3P has a dedicated marketing division with expertise in a variety of disciplines, including product brand marketing, distribution, price point evaluation, promotion and advertising. D3P plans to roll out television advertising programs for BVG's product line that have direct tie-ins with Disney's television programming. D3P has also established a 24-hour customer service unit to answer questions from end consumers.