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Turner Broadcasting Launches GameTap

by Rainier on April 27, 2005 @ 3:28 p.m. PDT

Turner Broadcasting System today unveiled GameTap, a broadband entertainment network that offers games-on-demand plus original programming via a broadband connected PC. GameTap will launch fall 2005, monthly subscriptions will be anywhere from $10-20, and so far 17 publishers have signed up for over 300 titles.

"Turner's lifeblood is creating branded networks and we are excited about the opportunity to create an immersive environment for games following our success with other branded environments like CNN, TCM and Cartoon Network," said Andrew T. Heller, president of domestic distribution for TBS, Inc. "With GameTap, we are bringing to games what we brought to cable television: compelling, branded environments where beloved properties live on."

For GameTap, Turner has licensed nearly 1,000 games from 17 publishers. The service will launch with 300, and then roll out new titles and programming each week. Programming is created expressly for GameTap -- coming attractions and behind-the-scenes peeks that introduce the games and provide background information.

"With GameTap, Turner fills a need in the industry for a viable post-retail sales channel for games," said Dennis Quinn, executive vice president of business development, TBS, Inc. "We're taking publishers' time-honored content and re-packaging it for new and existing audiences."

GameTap provides subscribers an "all-you-can-play" gaming service accessible from up to two household computers. To access GameTap, players securely download and install Turner-developed client software from that acts as a gateway to the GameTap library. Because games reside securely on the PC, not across a network, they act just as if they were still on the console or at the arcade. Fast response times, 3D effects, colors, and characters are all present and accounted for. GameTap supports navigation and game play using both keyboard and mouse, as well as most USB peripherals.

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