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Sony And Toshiba Agree on New DVD Format

by Rainier on May 10, 2005 @ 1:40 a.m. PDT

According to a Japanese newspaper, Sony and Toshiba are close to finalizing a plan to develop a common standard for next-generation DVDs to resolve a three-year-long battle over formats that threatened the industry's growth. Formal announcement and details are due next week, May 16.

A detailed plan could be unveiled ahead of a key meeting of manufacturers involved in the manufacture of next-generation DVDs scheduled for May 16, the Nihon Keizai Shimbun said.

Sony, along with Matsushita Electric Industrial Co. Ltd. (6752.T: Quote, Profile, Research) , maker of Panasonic brand products, had been pushing for the standard it calls Blu-ray, while Toshiba, with NEC Corp. (6701.T: Quote, Profile, Research) and Sanyo Electric Co. Ltd. (6764.T: Quote, Profile, Research) , has been promoting a technology called HD DVD.

Both sides have indicated that a new, unified format will use Sony's technology for recording information onto an optical disk while Toshiba will supply software that will handle efficient data transfer and copyright protection.

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