THQ today announced the detection of paranormal online activity being tracked at www.alien-army.com. The Web site appears to be recruiting humans at an alarming rate in an effort to build awareness and understanding about the Destroy All Humans! video game, scheduled for release on the PlayStation 2 and Xbox, June 21, 2005, at the suggested retail price of $49.99.
Upon further investigation it appears the community of online brand ambassadors for Destroy All Humans! is exercising the power of the internet to create fan sites and blogs, participate in weekly contests, propagate Destroy All Humans! banner placement and achieve other initiatives to spread consciousness about the game to online hotspots visited by Alien Army members.
"We're here to make sure our alien friends are not misunderstood or misrepresented," said Wag, webmaster of AlienArmy.com. "I mean, sure the game is called Destroy All Humans!, but I don't think they really mean it. Why else would anyone who joins the Alien Army be granted access to the mothership, instead of being left on Earth?"
"Destroy All Humans is one of the most anticipated titles of 2005 and is another example of THQ's growing presence in the core gamer market," said Peter Dille, senior vice president, worldwide marketing, THQ. "The game has a style and feel all its own, and we've been focused on delivering a marketing campaign as original as the title itself."
In addition to the inside track to the invasion, consumers who enlist in the Alien Army receives a personal e-mail account, exclusive game information and opportunities to win gift cards, games and much more. For more information on the video game or how to join the Alien Army, visit www.destroyallhumansgame.com.
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