Bob Iger, who will take over from Michael Eisner as chief executive in September, recently outlined a three-pronged growth strategy based around international expansion, new technology and content creation. He said there was “great potential for our content” over the internet and other interactive services, such as digital TV and mobiles.
Mark Handler, international managing director of the Walt Disney Internet Group, said: “This is a very strategic deal for us. There is not an abundance of developers of this kind and this is a way for us to ensure a broader channel of distribution for our content.”
The size of the all-cash acquisition was not disclosed but was thought to be less than £10 million.