Today is the first chance for players to begin honing their mojo skills and test them against dozens of gorgeous virtual girls, all set in a rich 3-D game world where guys use the ultimate Playbook of moves to approach women in ways they might never dream of in real life.

For players who want to experience all the cool surprises in the game, this July, players will gain access to all 28 seductive venues and encounter all 100 unique girls, for a chance to become a true Mojo Master. In August, return once again, and players will be able to put their mojo moves to the ultimate test against other competitors in “Playa versus Playa” mode.”

“Mojo Master is a deep, feature-rich, console-quality downloadable game that introduces the best cross-breed of two hit genres, simulation and role-playing, all for free,” said Alex St. John, chief executive officer and founder of WildTangent. “Mojo Master is the most ambitious development of branded entertainment that any marketer has ever undertaken and we’re delighted to finally unleash it for gamers to play.”

Mojo Master offers an over-the-top, humorous look at how guys and girls play the game of seduction. As the game progresses, girls get a lot tougher to attract and guys have to work all their mojo magic if they plan to win over all 100 girls, including übergirl Tiffany Fallon -- 2005 Playboy Playmate of the Year.

During the game, players travel the country deploying hundreds of moves in 7 cities and 28 venues. When guys in the game meet a new girl, the guys rely on the game’s Seduction Compass to choose the right move for the right situation.

The Seduction Compass describes girls using five elements­Light, Fire, Earth, Ice, and Shadow­that represent the different physical and mental types exhibited by the game’s 100 brazenly gorgeous 3D-rendered girls.

When a player is successful with the move he selects, he collects the phone number of the girl and adds it to his personal mobile phone book. Talented players eventually will face their final challenge with the ultimate girl. If they pass this final test, the player will truly be a Mojo Master.

“AXE is all about seduction and the Mojo Master game creates the ultimate fantasy playground about the seduction world, which nobody has attempted before,” says Kevin George, marketing director, Unilever-deodorants. “It’s a real and virtual manifestation of the AXE lifestyle and brand promise, and delivers an entertaining experience for the AXE guy.”

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