The promotion, which ran from May 18 through June 16, in support of Activision's upcoming True Crime: New York City cop drama challenged entrants to guess the setting of the company's upcoming game. Spencer's name was chosen from more than 18,000 entrants.
The Chrysler 300, which is fully customized in the style of the game's lead character, Marcus Reed, features a Brilliant Black Crystal Pearl finish with lowered frame, rimmed out in 22" Asanti Wheels, Billet front grille, and Lamborghini style doors. Motorsports has also transformed the interior for maximum entertainment, adding an Xbox, SAVV 10.2" headrest monitors, Alpine AM/FM/DVD/CD player with LCD monitor, as well as booming MA Audio front and rear component speakers, 4-channel amp, subwoofer amp, and a 12" subwoofer in a custom Next Motorsports enclosure. The True Crime logo is embroidered on headrests and floor mats.