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'PlanetSide' Joins Massive Incorporated In-Game Billboard Network

by Rainier on Aug. 8, 2005 @ 8:40 a.m. PDT

Massive Incorporated today announced that Sony Online Entertainment has joined Massive's video game network. SOE's MMO action game, PlanetSide, will now be part of the Massive network and is scheduled to begin running in-game billboards in mid-August.

"Realizing another revenue stream in PlanetSide will ultimately be good for the entire PlanetSide community," said Louis Figueroa, Director, Business Development, Sony Online Entertainment. "The additional income will allow us to support the game with continued development and new features that the community has been asking for. Working with Massive's network helps make this possible."

"The Massive Network continues to expand with recognized titles like PlanetSide and we're thrilled to team up with Sony Online Entertainment on this title. With its leading content and technology expertise, SOE's involvement further demonstrates the importance of video game advertising to the future of the game industry," said Mitch Davis, CEO of Massive.

The Massive Network delivers advertiser messages seamlessly into premiere video games, played primarily by an 18-34 male audience. Massive provides an additional stream of revenue to game publishers through its innovative video game advertising network. The profit impact for publishers and developers can be significant. Game publishers and developers retain complete control of where all advertising is placed and how it is executed. Ads only appear in locations selected by the game's creative developers who strive to minimize interference with game play, functionality or bandwidth.

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