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'2 Days to Vegas' Gets Massive Ads

by Rainier on Jan. 20, 2006 @ 2:22 a.m. PST

Massive Incorporated and Steel Monkeys today announced a strategic partnership to deliver dynamic advertising to 2 Days to Vegas. A story driven 3rd person action-adventure game, 2 Days To Vegas, is crammed full of car chases, shootouts and unexpected twists, set in several major cities across the USA and takes place during an intense 48 hour period.

Steel Monkeys employs over 50 development staff working on PS2, Xbox, Game Cube and PC titles, including 2 Days to Vegas, a third-person action-adventure game featuring thrilling car chases and shootouts across several major US cities over a 48 hour time period.

"Steel Monkeys is a fantastic addition to the Massive Network and highlights the growing support we have amongst creative leaders across the worldwide games development community," commented Nicholas Longano, CMO, Massive Incorporated. "2 Days to Vegas is the perfect vehicle for dynamic advertising and the game will undoubtedly benefit from the realism provided by well-placed products and brands."

"In 2 Days to Vegas, we're committed to developing a truly great game, based within a realistic environment. Massive's dynamic advertising solution provides contextual, timely products and brands that will help us deliver additional realism to gamers," commented Yury Makhlin, Deputy Director, Steel Monkeys. "Furthermore, the additional revenue generated through the Massive Network will enable us to finance the development of great video games."

The Massive Network is the first and only network of its kind to deliver dynamic advertising seamlessly to an aggregated audience across premiere video games titles. The Massive Network enables publishers and developers to capture incremental revenues through the aggregation of the video game audience. Developers are able to integrate real-world ad campaigns that are timely, and enhance the game environment with more realism. Thirty premier game publishers have committed more than 100 titles to the Massive Network.

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