Thrown by Microsoft Game Studios in advance of the title’s Nov. 12 release, this exclusive event will be hosted by members of the “Gears of War” development team, including Lead Designer Cliff Bleszinski. In keeping with the bone-chilling theme, developers, industry luminaries and Tinseltown’s hottest young talent will be mixing and mingling in a real mausoleum, at the famous Hollywood Forever Cemetery in Los Angeles.

This one-of-a-kind venue is a working cemetery that's the final resting place of some of Hollywood's greatest stars, making it the perfect locale to welcome this horrific game to the Xbox 360.

Anxious gamers who register for a chance to attend the exclusive party as well as other “Match Made in Hell” events at www.xbox.com/matchmadeinhell will receive a special opportunity from GameStop to pre-order the game and receive one month of Xbox Live Gold service for free.

Epic Games’ “Gears of War” thrusts gamers into humankind’s epic battle for survival against the Locust Horde, a nightmarish race of creatures that surface from the bowels of the planet. Blending the best of tactical action games with the best of survival horror titles, “Gears of War” features cinematic, beautifully rendered interactive environments with high-definition visuals. “Gears of War” will launch on Nov. 12, 2006.

In honor of Emergence Day 2006, Xbox 360 will honor the launch of its next generation defining title “Gears of War” with the single biggest day of gaming on Xbox Live. Gamers will not want to miss a series of special events planned on Xbox Live on November 12 including a 24-hour leader board tournament, hourly Play & Win events and several Game with Fame sessions. Additionally, “Gears of Wars” fans will be able to get tips and tricks from lead designer CliffyB of Epic Games, Inc. as well as download limited edition gamer pics, themes and other great interactive entertainment sure to get games blood flowing as they challenge the Locust Horde.