NCAA March Madness 07 debuts on the Xbox 360 with a strategic basketball gameplay experience and all-new interactive environments that capture the intensity and atmosphere that characterize college basketball.

“With insight from college basketball coaches across the country, as well as ESPN college basketball analyst Doug Gottlieb, we’ve established detailed ratings for every team and player in the game,” said NCAA March Madness 07 producer Sean O’Brien. “We believe our ratings accurately reflect the college basketball landscape and help create a rich and authentic experience while playing NCAA March Madness 07.”

Never before have home court and the home crowd meant more as your players either rise to the occasion or wilt under the pressure of charged-up, authentic college courts in NCAA March Madness 07. Feel the intensity rise, then watch as each player responds differently, trying to maintain composure. As the atmosphere heats up your player composure ratings affect the all-new Intensity Control that changes momentum by allowing you to pump up the crowd, motivate your teammates, raise your own composure or even intimidate your opponent. Plus, become immersed in the game like never before by interacting with student sections, school mascots, cheerleaders, and even the band.

With the most advanced ESPN integration package available in NCAA March Madness 07, fans connected online via Xbox LIVE will be able to watch college basketball game highlights, segments from ESPN programs like Pardon the Interruption and Around the Horn, interviews and analysis from SportsCenter, and more. Fans will also be able to download and listen to ESPN radio podcasts and have access to ESPN Radio SportsCenter updates every 20 minutes, the ESPN Ticker and ESPNews.

NCAA March Madness 07 is in development at EA Canada in Vancouver, B.C., and will be available on the Xbox 360 and the PlayStation2 computer entertainment system. The game is not yet rated by the ESRB.