Since its launch in August, Madden NFL 07 has had a record-breaking season, with first week retail sales of more than two million copies.
In November, Madden NFL 07 launched on the PS3 and the Nintendo Wii. Innovative use of the Wii Remote created a whole new experience and made Madden NFL 07 one of the most innovative and popular games on the Wii. Madden NFL 07 is also one of the top titles on the Xbox 360. In the first week on that system, players unlocked more than 600,000 achievements and recorded more than two million hours of online game play on Xbox Live.
For 2006, through November, Madden NFL 07 retail sales are currently ranked in the top ten on six platforms and is the top-selling game on the PS2 and Xbox. It is also one of the top selling games for Xbox 360, PS3 and Wii.
"Madden NFL 07 is the must-have game for players to realize the full power of the new systems like the Wii, PLAYSTATION3 and Xbox 360," said Todd Sitrin, VP of Marketing for the EA SPORTS brand. "EA's Tiburon Studio has once again set the bar for innovation and consumers have responded. This has been an amazing holiday season for Madden NFL 07."
Madden NFL Football has become a cultural phenomenon with the launch day coined Maddenoliday, becoming a highly anticipated event and holiday for many avid fans. Not only has the franchise become a cultural phenomenon, but Madden NFL 07 has also become the must-have game for many athletes, including the NFL players. The 12th Annual EA SPORTS Madden Bowl will be hosted in Miami, Florida on February 1, 2007 and will showcase NFL players battling it out to earn the highly coveted title of Madden Bowl champion.
Adding to the Madden Phenomenon is the Madden Challenge and Madden Nation, for the most loyal of the Madden fans. The 2006 EA SPORTS Madden Challenge, the fifth annual and only official EA Madden tournament, will crown the best player of Madden NFL 07 and award a check for $100,000 on February 8 in Hawaii. Winners will come from 31 regional competitions. And for the second year, ESPN and EA have teamed up for Madden Nation, a reality show centered around Madden NFL 07. The eight-episode series pits the nation's top 13 Madden NFL 07 gamers along with real-life NFL player sponsors against each other in elimination-style tournaments on a 12-city bus tour. The Madden Nation winner will also win a $100,000 prize.
Developed in Orlando, FL by EA Tiburon, Madden NFL 07, rated "E" for Everyone, is available PS3, Wii, X360, PS2, Xbox, GameCube, NDS, PC, PSP, GBA.