The products of "G-Stars" are placed in the price segment from € 9.99 to € 29.99 an and intended to attract also female players and entire families in addition to traditional casual gamers. Because of JoWooDs dedication to full-price games, the additional way to follow the trend "Good gaming at fair prices" is went in order to enlarge the target groups.
"G-Stars" has been launched today in all European core markets - Germany, Austria, Switzerland, UK, France and Scandinavia are already covered.
""G-Stars" is JoWooD Productions step on a new way of publishing, covering not only products of a strong brand, but also potential "Stars" of the future", explains Albert Seidl, CEO JoWooD Productions. "Of course we will continue to produce in our core fields of full-price and community-related products, so we`ve set together an own team that is working for "G-Stars" exclusively.
The releases of the G-Stars line in the first half of 2007 will include the game to the movie "Flyboys" for PC, the great submarine shooter "Aquanox" for PS2 and two Nintendo DS titles "Genius cards" and "Lifesigns - Hospital Affairs".
In order to satisfy a huge target group, the genres are selected from the most popular like fun-, sports- and action-games. JoWooD’s aim is to reach the growing number of Casual gamers.