The success of Nintendogs continues to go from strength to strength for Nintendo with the latest sales across Europe reaching 2 million since its launch on the Nintendo DS on the 7th October 2005. The innovative software has expanded the gaming population by attracting new audiences, including many female purchasers. Nintendogs has also made a massive impact across the globe, with sales in the US reaching 1.5 million and over 1 million in Japan.