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THQ Expands and Acquires Juice Games

by Rainier on March 6, 2006 @ 8:49 a.m. PST

THQ today announced it has expanded its global studio system by acquiring its first European-based development studio, Juice Games, which recently developed Juiced, a racing game for consoles and Pc, and is currently working on a PSP version Juiced: Eliminator.

Under the terms of the deal, THQ has purchased the entire share capital of Juice Games. Colin Bell, formerly Juice Games' managing director, will assume the role of general manager.

"This acquisition highlights THQ's strategy to work with the very brightest development talent from around the world," said Dan Kelly, senior vice president of business development, THQ Inc. "The Juiced franchise has shipped over one and a half million units so far, a tribute to the talent and passion of the award-winning team at Juice Games. We look forward to further investing in the studio to bring more ground-breaking games in the Juiced franchise to market as well as developing new intellectual properties."

"The decision to partner with THQ reflects the great relationship we have established over the past two years," said Colin Bell, general manager, Juice Games. "Joining THQ marks an exciting step forward for us and will enable us to do what we do best – develop cutting edge, innovative games that continue to redefine perceptions."

Juice Games won Best New UK/European Studio in Develop's 2005 Excellence Awards and their first title, Juiced, topped the All-Format charts in the UK.

Juiced: Eliminator brings real street racing to the PSP, employing the console's wireless functionality to offer never-before-seen multiplayer games and extending the crew & pink-slip racing that helped establish Juiced as a leader in the street-racing genre.

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