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About Rainier

PC gamer, WorthPlaying EIC, globe-trotting couch potato, patriot, '80s headbanger, movie watcher, music lover, foodie and man in black -- squirrel!

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Atari Slashes Retail Prices To $19.99

by Rainier on May 11, 2006 @ 3:18 a.m. PDT

Atari today announced one of the industry’s most aggressive pricing programs, GamersFirst. The two-fold, consumer-oriented program will begin on June 1st at participating retailers and will include a new price point of $19.99 on all existing PS2, Xbox, NGC, GBA and PC titles, while all PC titles will also be downloadable through Valve and Direct2Drive.

Titles offered in the on-going GamersFirst program include fan favorites such as Dragon Ball Z®: Budokai Tenkaichi, Driver: Parallel Lines, Marc Ecko’s Getting Up: Contents Under Pressure, and the award-winning Indigo Prophecy.

“Atari is committed to providing great gaming experiences to the largest possible audience,” said Atari, Inc. Chief Executive Officer Bruno Bonnell. “With our GamersFirst program, Atari is taking another step forward to make our unique catalogue of games more accessible to everyone. We are proud to announce our unique GamersFirst $19.99 program and reaffirm our commitment to consumers.”

For more information about GamersFirst, please visit http://us.atari.com/gamersfirst.

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