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Walt Disney Based MMO In The Works

by Rainier on May 24, 2006 @ 3:54 p.m. PDT

Shanda Interactive Entertainment Ltd. announced that it has signed an agreement with Walt Disney Co.'s Internet group to develop and distribute an online game based on popular Disney characters, marking Disney's entrance into China's online game market. Shanda said the game will be developed for a broader demographic than traditional online games, as well as China's growing segment of female online gamers.
Shanda Interactive Entertainment Ltd. announced that it has signed an agreement with Walt Disney Co.'s Internet group to develop and distribute an online game based on popular Disney characters, marking Disney's entrance into China's online game market. Shanda said the game will be developed for a broader demographic than traditional online games, as well as China's growing segment of female online gamers.
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