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EA's Casual Multiplayer Game 'Tales Runner' Licensed to China

by Rainier on July 25, 2006 @ 9:17 p.m. PDT

EA today announced it has reached an agreement with Korean NOWCOM to license Tales Runner, its first multiplayer advanced casual game, for distribution in Mainland China through its publisher Guangdong Tian Yue Network Technology Development.

Developed by Korean company, Rhaon Entertainment, Tales Runner is a 3-Dimensional online racing game with a "dreamy island" background. The game provides a perfect combination of fairytales drawn by professional illustrators and multiple modes of racing. Tales Runner has gained a solid reputation following its release in Korea, Japan and Taiwan.

Featuring real racing gameplay, the game challenges gamers to win the first prize on foot. In addition to running, players have to overcome obstacles including: cross the river, ski slopes, or climb rocks. Points are given for overcoming disadvantages and for speed. The avatars' choices include Chinese girl Mingming, Korean boy Chowon, French dancer Lina and Brazilian youngster Big Bo all of who are able to be dressed according to a players own wishes. Based upon an array of world-famous fairy tales, the game recreates fairy scenes such as The Frog Prince, Jack and the Beanstalk, and Octopus Daddy. By a mix of different maps and modes including speed racing mode, survival mode for 30 players and relay race, even a new gamer will find fun in Tales Runner. The various tools in multi-player mode enable gamers to play tricks on their competitors or even change their role.

"We are pleased to bring to China the popular Tales Runner," said Mr. Erick Hachenburg, Senior Vice President of Global Online Publishing & Managing Director of EA China. "By strengthening our online games product lineup with EA branded games and third party games EA demonstrates its committed to bringing Chinese gamers more varieties of gaming experiences that appeal to worldwide audiences. We recognized that Chinese and Korean cultures have a lot in common and by launching intricately designed games imbued with an Eastern essence like Tales Runner, we can demonstrate our commitment to the Asia online games market."

Mr. Moon Yong-Sik, CEO of NOWCOM also expressed confidence in the future for Tales Runner in China. "I am very glad that NOWCOM has entered into this collaboration with EA, the world's leading interactive entertainment software company and EA's operator and publisher Tian Yue. We hope that Tales Runner will bring Chinese gamers a different experience."

With a 3D fairytale background, Tales Runner delivers a real fantasy to young users with the familiar feeling of fairytales, and gives adult users nostalgia for their childhood.

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