Clicking the link will pause the in-game action and launch the iTunes Music Store page featuring the song. After a quick download, the game is picked up where it was left off. Gamers can then customize their play list and listen to the different songs they have downloaded while in-game.
"We believe consumers want choices and prefer interactive advertising, rather than interruptive ads," said Troy Lyndon, CEO, Left Behind Games. "We are delighted to provide these music links as an added value to our gamers."
Left Behind: Eternal Forces is scheduled for an October release.
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