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'Madden NFL 07' (ALL) Sells Millions

by Rainier on Aug. 31, 2006 @ 6:14 p.m. PDT

EA announced today that Madden NFL 07 has outperformed any previous installment in the 17 year old series, with an estimate of more than two million copies sold in its first week, roughly 12 percent higher than last year's edition.

"We put a ton of innovation into Madden NFL 07 from new game modes and controls to NFL Superstar Hall of Fame," said Todd Sitrin, EA Vice President of Marketing. "Consumers are the most meaningful judge of game quality and based on sales and the record-setting online activity, our toughest critics think Madden NFL has delivered another great game experience."

"This is the Madden gamers have been waiting for," says Jon Robinson, Editor-in-Chief of IGN Sports. "From the fans to the football players themselves, all anyone is talking about is Madden, and for good reason."

"Madden NFL 07 continues to grow in strength and popularity with our customers," said Jill Hamburger, VP of gaming at Best Buy. "It's one of our biggest releases of the year and proof of that is in the energy and excitement you see in our stores on release day, not only with customers but with our Blue Shirts, it truly is an event."

EA estimates:

  • Madden NFL 07 had the biggest launch in the history of the franchise, selling through more than two million units.
  • Unit sales of Madden NFL 07 are up 12 percent over the 1.8 million units sold in a comparable period last year.
  • According to Microsoft, Madden players are breaking records for online play(1) on the Xbox 360. Within five days of the launch, Madden players unlocked more than 600,000 achievements and logged more than two million hours of online game play. That's the equivalent of 228 years of online gaming in less than a week.
  • NCAA Football 07 was the #1 selling video game on the Xbox 360, Xbox, the PS2 and PSP in July 2006.

Developed in Orlando, FL by EA Tiburon Madden NFL 07 is available on Xbox 360 videogame and entertainment system, the PlayStation2 computer entertainment system, the Xbox video game system from Microsoft, Nintendo GameCube, Nintendo DS, PC (as well as, PSP and GBA.

Madden NFL 07 is rated "E" (Everyone) by the ESRB and has an MSRP of $59.99 for the Xbox 360, $49.99 for the PS2 and Xbox, $39.99 for GameCube, PSP, and PC, $29.99 for NDS and GBA. Madden NFL 07 Hall of Fame Edition has an MSRP of $69.99 for the Xbox 360 and $59.99 for the PlayStation2.

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