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PC gamer, WorthPlaying EIC, globe-trotting couch potato, patriot, '80s headbanger, movie watcher, music lover, foodie and man in black -- squirrel!

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Sony's Gaming Division Nearly $900M In The Hole

by Rainier on Oct. 25, 2007 @ 5:43 a.m. PDT

Sony Corp just released its 2nd quarter 2007 financial results, and while there is an overall upward trend mainly due to last year's battery pack fiasco, the gaming division is getting hit hard. Sales are up 42.9%, primarily because of PS3, but the hardware division itself is bleeding money, as operating loss increased ($867 million) due to the strategic pricing of PS3 at points lower than its production cost.
Sony Corp just released its 2nd quarter 2007 financial results, and while there is an overall upward trend mainly due to last year's battery pack fiasco, the gaming division is getting hit hard. Sales are up 42.9%, primarily because of PS3, but the hardware division itself is bleeding money, as operating loss increased ($867 million) due to the strategic pricing of PS3 at points lower than its production cost.
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