"We are thrilled that Granada, a highly respected and successful global media company, is entrusting us with the 'Hell's Kitchen' property," Ludia founder and CEO Alex Thabet explained. "The show has millions of viewers, and the game will bring the fun of the kitchen boot camp experience from the TVs to the PCs and consoles of this rapidly growing audience."
Katrina Moran, Executive Vice President of Granada America Digital Media commented, "Our strategy is to exploit our brands on as many platforms as possible and to get our content to consumers when and where they want it. The casual games market creates added opportunities for us to engage existing and new fans of the show. Ludia has come up with a truly original and immersive gaming experience which fully meets this brief. We are delighted to work with them to expand the 'Hell's Kitchen' franchise to the video game arena."
Celebrity chef Gordon Ramsay is prominently featured throughout the game, blazing up the kitchen with his trademark intensity. "His likeness will taste and comment on the culinary creations of players, as well as judge their overall performance. The game will also feature a recipe book with several of Gordon Ramsay's favorite food concoctions for players to print, try out and share.
The game is slated to coincide with the upcoming fourth season of "Hell's Kitchen" in the USA in 2008.
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