Archives by Day

December 2014
SuMTuWThFSa
123456
78910111213
14151617181920
21222324252627
28293031

About Rainier

PC gamer, WorthPlaying EIC, globe-trotting couch potato, patriot, '80s headbanger, movie watcher, music lover, foodie and man in black -- squirrel!

Advertising





MTV Games And Jerry Bruckheimer Sign Explosive Deal

by Rainier on Dec. 18, 2007 @ 9:26 p.m. PST

MTV Games announced an exclusive deal with movie and TV producer Jerry Bruckheimer to build a game incubation studio where a team of experienced video game experts, artists and storytellers will seek out and deliver new game concepts and intellectual property.

As part of this landmark agreement, Bruckheimer will build a game incubation studio with MTV Games, where a team of experienced video game experts, artists and storytellers will seek out and deliver new game concepts and intellectual property.

By joining MTV Games with Bruckheimer’s blockbuster track record for creating successful entertainment properties in film and television, both new and experienced gamers can expect what promises to be some of the most entertaining, challenging, and unique games.

“Video games represent a new and innovative medium for what we’ve always tried to do, which is to tell great stories. But this medium is unique in that it gives the player control over how those stories unfold,” said Jerry Bruckheimer. “I look forward to working with MTV Games to create new original game stories, always looking for ways to innovate the medium.”

“Jerry Bruckheimer and his innate talent for developing wildly successful entertainment properties that range from action, reality, drama, sports, and comedy are the perfect complement to our vision for MTV Games and the experience our audiences truly crave,” said Van Toffler, President, MTV Networks Music & Logo Group. "There’s a huge intersection between the fans of Bruckheimer films, our audience and gamers, making the potential for this partnership to be as explosive as one of his blockbuster films."

Executives from both MTV Games and Bruckheimer’s gaming studio will work together on all phases of development -- from concept to platform -- as well as on the production, distribution deals and marketing elements, with the potential that some of the game concepts could migrate to other entertainment media including film and TV. Jeff Yapp, Executive Vice President, Programming Enterprises and Bob Picunko, Vice President Electronic Games & Interactive Products will oversee the relationship for MTV Games.

blog comments powered by Disqus