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Kuju's Latest Spinoff Studio Aims for Kid Titles

by Rainier on Dec. 3, 2007 @ 4:17 p.m. PST

After launching its new casual games-focused studio doublesix, Kuju today reveals NiK NaK, led by industry veteran Kevin Holloway and dedicated to making excellent games for young players to enjoy on all formats.

NiK NaK is the latest addition to the Kuju family of studios and will create games for a core audience of 6 – 12 year olds. The studio will only make PEGI rated 7+ games or below (ESRB 'E' for everyone 10+ or below) and is currently working on a series of games based on a high IP due to be announced in early 2008.

Kevin Holloway, Studio Head commented, "I am very excited to be heading up NiK NaK, we have big ambitions for the studio to become a world leader in the huge kids' games genre. The new studio ethos is all about passion and creativity."

NiK NaK is situated on the Surrey University Research Park on the outskirts of Guildford

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