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PC gamer, WorthPlaying EIC, globe-trotting couch potato, patriot, '80s headbanger, movie watcher, music lover, foodie and man in black -- squirrel!

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PS3 Boosts Blu-ray Sales

by Rainier on Feb. 5, 2007 @ 3:50 p.m. PST

SCEA today announced that due to the 2 million PS3s shipped, Blu-ray Disc has experienced tremendous growth in consumer adoption, and because of it, has surpassed HD-DVD for the first time.

According to Nielsen VideoScan, the consumer research firm for the VHS and DVD sell-through industry:

  • Blu-ray has surpassed HD-DVD in cumulative sales
  • Blu-ray titles outsold HD-DVD titles by more than a two-to-one margin during the first week of January (47.14 HD DVD titles for every 100 Blu-ray titles)
  • Blu-ray titles outsold HD-DVD titles closer to three-to-one during the second week of the month (38.36 HD-DVD titles for every 100 Blu-ray titles)

According to SCEA customer survey data, 90 percent of current PS3 users have watched a Blu-ray movie on their PS3, 80 percent stated that they plan to purchase a Blu-ray movie and 72 percent stated that they plan to rent a Blu-ray movie in the near future.

Every PS3 system is equipped with a built-in Blu-ray Disc player giving users the ability to experience seamless animation and action sequences not seen in other gaming devices. Consumers can also use their PS3 as a Blu-ray Disc player to watch their favorite high-def movies in full 1080p resolution.

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