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'Anarchy Online' Gets Virtual Item Sales

by Rainier on June 27, 2007 @ 10:08 a.m. PDT

Six years after the launch of its sci-fi MMO Anarchy Online, Funcom announced the introduction of a a point-based system where players can purchase selected virtual items, as well as new content and services.

The new approach comes as an addition to Anarchy Online's existing business models, and it is a current Funcom focus to only introduce items which do not affect gameplay balance.

The first virtual items to kick off the program will be the introduction of jetbikes and hover boards, giving players the chance to cruise around Rubi-Ka in an all new fashion. In addition Funcom will offer previously released scout-mechs, luxury apartments, Leet pets and various sets of social clothing. By using points the players can also get access to previous and upcoming expansion and booster packs, as well as new services like changing in-game names or moving to another server.

“Funcom has long been a pioneer on new MMO business models, and with the introduction of virtual item sales we are once again moving our game in an exciting new direction,“ said Trond Arne Aas, CEO of Funcom. “Selling virtual items and smaller content upgrades is now a prevalent MMO business model in Asia. This has yet to be fully explored in the west, but we believe that the time is now right to test a limited version of such a model. At the same time we remain committed to the overall evolution of the game, making sure that Anarchy Online will be a success for many years to come.”

“Celebrating six years is a fantastic milestone for Anarchy Online, and we are genuinely honored to still entertain so many people,” said Craig Morrison, Producer and Director on Anarchy Online. “As we now introduce a new addition to Anarchy Online we have ensured that our paying customers get certain privileges. At the same time we also want to show our commitment to taking the overall gameplay experience forward. I am therefore glad to announce that we are developing a new graphics engine for the game, replacing our entire server farm, as well as developing exciting booster packs which include new playfields and more.”

The Funcom points can at first be purchased in 10 and 20 USD / EUR packages. As an example of the price a new jetbike starts as low as 3 dollars, while a complete set of bikes can be bought for about 10 dollars. Players who are paying subscribers of Anarchy Online will get a set of monthly points included in the subscription price, and longer pricing plans like 6 and 12 months gives extra points. As an added incentive Funcom will send points to the player account upon receipt of subscription dues.

For more information about the game please visit http://www.anarchy-online.com.

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