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Pimp My Ride

Platform(s): PlayStation 2, Xbox 360
Genre: Action
Publisher: Activision

About Rainier

PC gamer, WorthPlaying EIC, globe-trotting couch potato, patriot, '80s headbanger, movie watcher, music lover, foodie and man in black -- squirrel!

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Trilogy Studios Developing 'Pimp My Ride' Virtual World

by Rainier on June 27, 2007 @ 1:10 p.m. PDT

You and Xzibit will take on the challenge of hooking up your homies and transforming their hoopties, buckets and beaters into the hottest whips on the street, while redlining through the streets and alleyways of Pimp City. Enter Pimp City, where bling is king and speed is everything. On these streets, if your car isn’t fully pimped out, you’d be better off walking. You choose the mods, you choose the route, but pimpin’ ain’t easy. It will take speed and style to hook them up. Do you have what it takes to Pimp their Ride?

"Trilogy takes virtual worlds beyond basic 3D chat rooms, turning them into living, breathing worlds where people come together to share their entertainment passions," said Michael Pole, Chairman and CEO of Trilogy Studios. "We are pleased to be working with MTV Networks on the very successful launch of Virtual Pimp My Ride and we look forward to working with them in evolving the platform in the coming months, adding new features and functionality that provide for an even deeper level of engagement."

"MTV Networks' virtual worlds take the concept of community to the next level, compelling viewers to create their own in-world programming and interact with cast members and other fans in ways that were once unimaginable," said Jeff Yapp, Executive Vice President of Franchise Development for MTV Networks' Music Group. "Trilogy Studios' pedigree and high-quality development work on Virtual Pimp My Ride helped us create a deeply engaging environment for our viewers who share a love of car culture and for our marketing partners who are looking to interact with our audience in authentic ways."

Trilogy Studios is utilizing its skill set in making world-class console games and elevating the experiences found in today's online virtual worlds. The company is focusing its new virtual worlds around people's passions, from specific entertainment properties to genres such as music, film, television and sports. Trilogy's virtual worlds combine game play attributes from next generation console games with the broadcasting, social networking and e-commerce capabilities found in some of today's most successful online business entities. "We've developed a business model that enables media companies to successfully monetize their franchises through virtual world networks including micro-transactions, in-game advertising and sponsorships, premium subscriptions and e-commerce" said Pole.

Available for free download at www.vmtv.com, the Virtual "Pimp My Ride" allows fans to step inside a virtual Van Nuys, California, where they can create their own personalized avatars and trick out their vehicles with all the fashionable accessories from West Coast culture. Players can race their cars on the open road and drag strips, while new racing tracks and customized car challenges are unveiled on an ongoing basis.


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