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Activision Surpasses EA As Third-party Publisher

by Rainier on July 25, 2007 @ 5:10 a.m. PDT

Increasing its market share to a record 13.7%, Activision was the #1 third-party U.S. console and handheld publisher for the first six months of calendar 2007, a 5.1% increase over the same period last year, according to The NPD Group.

Additionally, for the first quarter of fiscal year 2008, ended June 30, 2007, Activision was the #1 U.S. publisher on both the Xbox 360 and the PS2, according to The NPD Group. The company also ranked as the #1 third-party publisher on the PS3 and the Nintendo platforms in the U.S.

"Our record performance was fueled by strong sales of our proven franchises Guitar Hero II, Spider-Man 3 and Shrek The Third, as well as our new intellectual property Transformers: The Game," stated Robert Kotick, Chairman and CEO, Activision, Inc. "Our balanced portfolio has enabled us to continue our leadership position across the console and handheld platforms."

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