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European Xbox 360 Price Drop Confirmed

by Rainier on Aug. 20, 2007 @ 3:24 a.m. PDT

Revealed last week Microsoft officially announced a retail price drop for its Xbox 360 consoles in Europe, and launched the Xbox 360 Elite (€449,99). From Friday, 24th August 2007, the 20 GB Xbox 360 will be reduced by €50 to €349,99, while the Core version (no HD) will be reduced €20 to €279,99.

Xbox 360 Elite will carry an estimated retail price of £299.99 when it launches in the UK this Friday, 24th August. It comes with a massive 120GB hard drive, enabling consumers to store huge quantities of content downloaded from Xbox LIVE Marketplace as well as their own music. The inclusion of a high-definition multimedia interface port (HDMI) is designed for the expanding groups of consumers with HD TVs and HDMI – it offers an alternative method for getting the incredible high-definition gaming and entertainment experiences that Xbox 360 has pioneered. A premium black finish marks the Xbox 360 Elite as the ultimate in entertainment devices and the ‘luxury’ option for seasoned gamers.

“We’re pleased to be able to offer Xbox 360 at a new, lower estimated retail price,” said Stephen McGill, Head of Gaming & Entertainment, Xbox UK. “We pioneered the successful concept of multiple products for multiple categories of consumer. First-timers will love the Xbox 360 Core system, which offers an affordable entry into high-definition gaming. The Xbox 360 Elite, with its large hard drive and wireless controller, will appeal to casual and experienced gamers and families. The Xbox 360 opens up whole new avenues of entertainment for those who seek the ultimate gaming and entertainment experience.

“Whether it’s our lead in console sales, record-setting games and accessory attach rates or our leading online service, evidence is everywhere that Xbox is thriving,” continued McGill. ”When you combine that momentum with these great-value offerings with our unbeatable Christmas game line-up, it’s clear that Xbox 360 is uniquely placed to take the UK by storm this Christmas.”

For the past year, Xbox 360 has been the number one console in EMEA, having obtained more than 30 percent of the market in terms of overall revenue (more than 45 percent in the UK, Netherlands and Sweden*). Xbox 360 continues to enjoy the highest software attach rate of any game console in Europe with more than 5.5 games sold per console since launch (PS2: 3.8; GC: 5.2; Xbox: 4.3 after 17 months on the market*).

As well as the Xbox 360 Elite console, a range of accessories will be made available including:

  • Xbox 360 120GB hard drive: The massive 120GB detachable hard drive allows gamers to not only save their games but also store video, music, pictures, trailers, levels, demos and other content available from Xbox LIVE Marketplace. It is designed for Xbox 360 owners who wish to upgrade to higher storage capacity. Estimated retail price £129.99
  • Xbox 360 Wireless Controller: Now available with a sleek black finish to match the Xbox 360 Elite, this award-winning, high-performance wireless controller features the Xbox® Guide Button for quick, in-game access to friends and music. It has a range of up to 30 feet and a battery life of 30 hours on two AA batteries. Estimated retail price £32.99
  • Xbox 360 Play & Charge kit. Complete with a charging cable and a black rechargeable battery pack, the Xbox 360 Play & Charge kit allows gamers to recharge their Xbox 360 Wireless Controller without interrupting their gameplay. It is available for an estimated retail price of £14.99
  • Xbox 360 rechargeable battery. The rechargeable battery pack, now in black, provides more than 25 hours of gameplay per charge. It is available for an estimated retail price of £9.99

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