With the holidays approaching, the hunt for the perfect gift begins anew, and ever since its launch, the Wii has been a hard-sought, and even harder to find, item. Nintendo of America president Reggie Fils-Aime recently told the L.A. Times that production is going full speed ahead. It currently has 33% more Wiis rolling off the belt than a year ago, and it will further ramp up production to 50% more units than the 2007 holiday season.