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About Rainier

PC gamer, WorthPlaying EIC, globe-trotting couch potato, patriot, '80s headbanger, movie watcher, music lover, foodie and man in black -- squirrel!

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Atari Brings 'EVE Online' to Retail

by Rainier on Nov. 10, 2008 @ 2:43 a.m. PST

EVE Online is an MMO game set in a world of galactic proportions, governed by a hyper-capitalistic economy where space flight is the path to all commerce, communication, and conflict.

Set tens of thousands of years in the future, EVE Online is a breathtaking journey to the stars, to an immersive experience filled with adventure, riches, danger and glory. With nearly a quarter of a million subscribers worldwide inhabiting the same virtual universe, EVE features a vast player-run economy where your greatest asset is the starship, designed to accommodate your specific needs, skills and ambitions. EVE offers professions ranging from commodities trader to mercenary, industrial entrepreneur to pirate, mining engineer to battle fleet commander or any combination of these and much more. From brokering business deals to waging war, you will have access to a diverse array of sophisticated tools and interfaces to forge your own destiny in EVE.

The establishment of a retail distribution channel for EVE Online comes at a time of rapid subscriber growth and technical advancements. The game has attracted nearly 250,000 loyal, active subscribers. Its single shard universe has evolved technically to support massive battles of 1,000+ players with minimal lag, due to CCP’s StacklessIO™ and EVE64 initiatives. In addition, CCP will enhance gameplay within EVE Online by rolling out a series of content rich free expansions in 2009.

“Intrepid pioneering is the very foundation upon which EVE Online was built and our digital publishing strategy is an example of how innovation has been a key factor in our success. With Atari, we have found a like-minded partner and a premiere brand that is not only strong globally but also shares our vision in how retail and online services can reinforce each other,” said Hilmar Veigar Petursson, CEO of CCP. “This partnership comes at a great time in the history of EVE where, through a series of technical breakthroughs, we are able to support a vast increase in the number of concurrent players in our single shard persistent world.”

“At Atari we’re working to grow our relationships with the world's leading online gaming companies and to use our distribution strength to help grow the category for both consumers and retailers. This relationship with CCP is an example of how we can work commercially and creatively to expand the market,” said David Gardner, CEO of Atari. "I have spent time with the creative and commercial leaders of CCP in Iceland and they have built a world class group of dedicated internet game visionaries. I'm honoured that Atari is entrusted with the mission of expanding the CCP universe on earth."

The boxed version of EVE Online will include the game client, 60 days of subscription time and exclusive extras. It will also include all nine previously released EVE Online expansions. All new expansions will be free of charge to all subscribers, continuing CCP’s release policies.

Launched in 2003, EVE Online has been available exclusively as a direct download from the Web since March 2003. Petursson officially announced the Atari partnership at CCP’s annual Fanfest event, which took place in Reykjavik, Iceland from November 6-8, 2008.

EVE Online will be available in retail outlets in North America, Europe and Asia Pacific regions beginning March 2009.

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