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Heatwave Interactive Adds Industry Veterans to Its Team

by Rainier on Dec. 2, 2008 @ 5:20 p.m. PST

Heatwave Interactive came was founded by former EA/Codemasters exec. Anthony Castoro and entrepreneur Donn Clendenon early 2007. While the first projects have yet to be announced, it has recruited former Hasbro VP and Professor of Video Games Technology Paul Fullwood, former CFO and Treasurer for Valve Patrick Goodwin and former ArenaNet manager Jenny Bendel.

To the post of Chief Financial Officer is Patrick Goodwin who brings over 20 years of executive experience with start-up and rapidly growing companies to his new position with Heatwave. Prior to joining Heatwave, he was the CFO and Treasurer for Valve™, developer of Half-LifeĀ®, Counter-StrikeĀ®, and creator of the Steam™ online digital content distribution platform. Goodwin graduated Magna Cum Laude in Economics from the University of Washington in Seattle and earned his MBA from The UCLA Anderson School of Management in Los Angeles. Goodwin will manage the global finance activities for Heatwave Interactive and its properties.

Paul Fullwood joins Heatwave as Senior Vice President, Business Development. A games industry veteran for more than 20 years, Fullwood comes to Heatwave from the University of Abertay where he was Professor of Video Games Technology. Previous posts include VP of Product Development at Lightspan, VP of Worldwide Studios at Hasbro Interactive, and he’s contributed to a slew of game titles including Civilization II, Mech Warrior III, Roller Coaster Tycoon, Gunship 2000 and Xcom. Fullwood will oversee business development, fundraising and strategic partnerships.

In her new role as Director of Marketing for Heatwave, Jenny Bendel brings more than 20 years of experience developing award-winning marketing and PR campaigns in the entertainment industry. Bendel has contributed to the success of several Grammy-winning music artists, Academy Award-winning films, and world-class gaming franchises Dungeons & Dragons, Pokemon, and Star Wars, among others. Most recently, as Global Marketing Manager for ArenaNet, she oversaw the worldwide marketing & PR strategies for the wildly popular MMORPG Guild Wars. Bendel will oversee global marketing, promotions and public relations for Heatwave and its properties.

“Heatwave has scoured the international scene and collected one of the most experienced business teams in the game industry,” says Donn Clendenon, co-Founder of Heatwave Interactive, Inc. “The great lengths we’ve gone to in creating a world class business and marketing team will transform the way business is done not only in gaming, but in the entertainment industry.”

By leading the charge with the mantra, “Content is king,” Heatwave will bridge the gap in the entertainment industries by developing highly-original IP that is compelling in a variety of cross-media applications, including games, film, music, TV and more. Heatwave Interactive has fully-funded its Central Studio with a recent series-A investment from Syncom Venture Partners, and the studio currently has several unannounced projects in production.

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