Entropia Universe haa licensed the mega hit "Let it Rock" by Kevin Rudolf and Lil Wayne. The virtual world developer plans to use the song to herald in the next generation virtual world experience as Entropia Universe crosses over to the CryENGINE2 cinematic graphics engine in 2009.
MindArk plans to host a competition inside Entropia Universe to find the best user created music video to "Let it Rock!" The winner will receive a highly prized virtual treasure as their reward, details can be found at the official website.
MindArk also plans to use the song with exclusive promo videos that will feature the stunning new graphics at exhibitions, conferences and Web sites.
Entropia Universe is the only virtual gaming community in the world that actively supports sales of virtual products with actual cash value within its real economy system. The economy offers the user a secure and safe way to make purchases, sales and exchange real-life currency into PED (Project Entropia Dollars) and back again into real money at a fixed exchange rate to the US Dollar. PED allows members to invest in personal development and growth through the acquisition of goods, buildings, and land in the virtual universe. In 2006, the Entropia Universe turnover was a staggering 365,000,000 USD.