Apart from Massive's announcement with Blizzard from earlier today, the Activision Blizzard/Massive ad-focused press event also confirmed a slew of titles that have popped up in various financial statements. Further showing off in-game ads, future titles such as Guitar Hero 5 will feature integrated commercials, while also unveiling Call of Duty: Modern Warfare 2, a James Bond-themed racing game (by PGR devs Bizarre Creations) and stating that the new Tony Hawk will not be played with a regular controller.