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EA Extends Exclusivity Agreement With NFL Until 2012

by Rainier on Feb. 12, 2008 @ 8:58 a.m. PST

EA announced an extension of its exclusive licensing relationships with the National Football League and NFL PLAYERS to develop, publish and distribute interactive football video games, providing EA continued rights to NFL teams, stadiums and players through the end of the 2012 season, which culminates in Feb. 2013.

Both agreements include all aspects of the interactive experience, including console and handheld games as well as console-based online features. The agreements also provide EA access to both NFL Films and the NFL Network to enrich its game experiences. Financial terms of the agreements were not disclosed.

"This is all about bringing authenticity and realism to NFL videogames," said Eric Grubman, President of NFL Ventures. "EA SPORTS continually works to maintain the cutting edge for NFL products across a variety of gaming platforms. We like the fact that they never rest."

“This is great news and it means we can continue to produce the best interactive experience possible. It also allows NFL PLAYERS, the NFL and EA to continue to build our brands,” said Gene Upshaw, Chairman of NFL PLAYERS and Executive Director of the National Football League Players Association. “We offer a very unique experience. “

"We are excited about the opportunity to extend and expand our relationships with the NFL and NFL PLAYERS," said Peter Moore, President of EA SPORTS™. "For nearly two decades, EA SPORTS has been bringing sports fans closer to the great game of football through the breakthrough interactive experiences of our videogames. Game quality is our top priority, and we’re committed to pushing our gameplay innovation, connecting football fans via rich online experiences and delivering the most visually stunning sports games on the market.”

Both agreements grant exclusive rights for action simulation, arcade-style and manager games on the PC, handheld game devices and consoles.


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