Set in Terraformed Mars, Blue Mars players will live out their celestial fantasies through personalized avatars. Using Shade 10 and Shade Home Design, players will easily create realistic home models and have access to a vast library of highly detailed 3D objects such as furniture, musical instruments, cars and buildings. Blue Mars occupants will have the opportunity to virtually design and inhabit their homes with these objects before actually purchasing the property.

“Our goal is to deliver a highly entertaining, imaginative and cost effective experience for our Blue Mars users,” said Kazuyuki Hashimoto, president of Avatar Reality. “We will offer the enjoyment of being able to experiment with a living environment and socializing with friends and family in a chosen dream home. This experience alone sets Blue Mars a world apart from all the other MMVWs.”

“With rich environments and innovative game playing experiences, we feel certain that Blue Mars is poised to be the most played and talked about MMVW game for years to come,” said Kenichi Ando, president & CEO, e frontier Inc. “With over 200,000 users worldwide, e frontier’s Shade has been used for projects in architectural and interior design, product design and prototyping, character design and rendering as well as animations. We can’t wait to see how all our content plays out in Blue Mars.”

Blue Mars will launch in beta version at the end of 2008.