Previously known as Subarashiki Kono Sekai on its release in Japan. The World Ends With You is an innovative new title from Square Enix that fully utilizes the capabilities of the Nintendo DS, and takes major influence from Japan’s modern day culture including its people, music, clothes, food and design.

Set in Tokyo’s trendiest district, the story begins with the lead character Neku waking up to find a phone message stating he has only 7 days before he will cease to exist. Only with the coolest fashions, friends and fighting skills can Neku restore hope to the city’s population and prevent being stricken from existence altogether!

The story begins as Neku Sakuraba, an unsociable 15-year-old boy, unexpectedly wakes up in the Shibuya shopping district of Tokyo, Japan. While trying to piece together his rude awakening, he receives a strange text message warning him that he will cease to exist unless he accomplishes a certain mission. Although he barely has time to grasp what is happening to him, he commences his assigned task in the mysterious streets of Shibuya.

Features :

• Distinctive modern art style created by a team of artists led by Tetsuya Nomura, world-renowned character designer of the upcoming Fabula Nova Crystallis project which includes Final Fantasy XIII and Final Fantasy Versus XIII
• Innovative Stride-Cross Battle System allows players to control two characters simultaneously, unleashing special attacks with the stylus
• Collect a vast array of custom-designed pins, each with a powerful psychic ability that can be activated with the right touch or sound command
• Customize characters with Shibuya’s coolest fashions and exchange items with other players via Mingle Mode
• Experience an amazing soundtrack combining a fusion of musical influences from hip-hop to rock to electronica
• Battle with up to three friends in Tin Pin Slammer, an exciting and fast-paced mini-game, via local wireless connection

The World Ends With You will be released in North America on on April 22, 2008, and across all PAL territories on 18th April, 2008